is a cut-and-sew men’s and women’s clothing label by Koffivi. Storytelling, quality, and function have long been at the heart of the brand’s work, with each item coming to life by merging these key values. For example, the first garment below explores the tension between the rugged and polished aspects of Western (think cowboy) culture. Titled “At Dawn,” the purple hoodie’s distressing represents the unceasing hard work done on ranches. The gradient represents the polished life lived by others within the same lifestyle—one that is no longer filled with mud, one that was earned, and one that was worth rising for every single dawn.